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Dana McKinnon
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Senior marketing and communications leader helping small and mid-sized businesses get marketing off their plate and moving in the right direction.

Most businesses don’t need more ideas, they need consistent execution. Work that gets planned, done, and followed through without wasting time or budget. That’s where I come in.

I’ve spent my career working in complex, service-driven environments where clarity matters and there’s little room for confusion. That experience carries over to the businesses I support today, whether it’s healthcare, professional services, or trade-based companies. The goal is the same: clear messaging, steady visibility, and marketing that actually supports growth.

I help business owners and leadership teams get control of their marketing. That means aligning what you’re doing with real business goals, focusing on what will move the needle, and cutting out what isn’t working. No unnecessary layers, no overcomplication.

Instead of hiring a full-time team or managing multiple vendors, you get experienced marketing support that keeps things moving. Strategy, execution, and day-to-day follow-through, all working together, so you see progress over time.

My work is built around consistency, accountability, and results you can measure. Not just activity, but real progress you can see in your pipeline, visibility, and growth.

Experience Across Healthcare, Professional Services, and Growth-Focused Businesses

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